How To Integrate Your Bot With WhatsApp?
Whatsapp Chatbot Integration: In recent years, WhatsApp has become a leader among the messaging channels. Due to the COVID-19 pandemic, WhatsApp notices a 40% increase in usage. And nowadays, businesses prefer to interact with customers on WhatsApp. Nowadays, WhatsApp offers bot-building tools to help businesses provide customer services and attract new audiences.
If you are planning to integrate your bot with Whatsapp, this guide has the details.
Chatbots are continuing to offer businesses and audiences big benefits and even WhatsApp Bots are doing the same. The good news is that developing a WhatsApp bot is simple, but only if you put the best practice in place. But if you are new in this field, you need to understand how to integrate your bot with WhatsApp. Before that, let’s first start with a WhatsApp Chatbot introduction for better understanding.
What is WhatsApp Chatbot?
A WhatsApp Bot is a software program you can use on WhatsApp. It allows you to embark on conversational commerce and manage customer problems. You get to support your customers on a platform they use and respond to their questions right away.
It helps you to engage with customers. You can also save your customers’ time by answering questions in real-time, resulting in an improved customer experience.
Why choose WhatsApp chatbot for your business?
If you want to stay ahead of the competition, you need to assist your customers on the platforms they use regularly. It helps in increasing engagement and improving the customer experience. Engagement helps drive your customers to take actions that lead them down the sales funnel. In this way, it builds trust and loyalty.
You can enjoy these engagement opportunities. You can also customize the script of the WhatsApp bot functions to personalize your customer’s experience. WhatsApp encryption also makes it easy and secure to communicate with your customers.
But, the main question is how to integrate the bot with WhatsApp? In this blog, you will get your answer!
Whatsapp chatbot integration — Simple steps to integrate Bot with WhatsApp
Many Bot-building frameworks integrate seamlessly with messaging apps. For example, the Google Dialogflow framework integrates with Slack and Facebook Messenger. Amazon Lex and Microsoft Bot Framework are other frameworks that offer similarly simple integration options.
On the other hand, WhatsApp follows a more controlled approach to chatbots than other platforms such as Facebook Messenger and Viber. To deploy your bot on WhatsApp, you can select these options:
- Create your bot from scratch with WhatsApp Business API documentation
- Develop your bot on a framework and integrate it with WhatsApp using a third-party URL
The first option is user-friendly and you develop and deploy a WhatsApp bot by following WhatsApp specific documentation.
The second option offers more versatility but with a little more effort. To integrate a chatbot on your WhatsApp, you need to enable WhatsApp API on your WhatsApp Business Number.
But, what is WhatsApp Business?
WhatsApp launched WhatsApp Business — a free-to-download app for small businesses.
The app helps you connect with your customers, represent your products, and support your customer. With WhatsApp Business, you can create a catalogue to showcase your products and use special features to automate, sort, and respond to customers’ messages.
Okay, so this chatbot solution is good for small businesses, but what about medium and large-sized enterprises?
WhatsApp didn’t forget about those either. That’s why the platform allows medium and large businesses to use WhatsApp API. With the API, companies can provide customer support.
But, what is WhatsApp API?
With WhatsApp API, medium and large-sized companies can build WhatsApp chatbots for customer service and notification delivery.
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Originally published at https://helloyubo.com on June 24, 2023.
