How To Integrate Your Bot With WhatsApp?

3 min readJul 9, 2024

A useful tool for providing individualized online engagement is an AI chatbot. An AI chatbot communicates like a human, learns from experiences, and develops intelligence over time-a feature not found in rule-based systems.

It’s also more accessible and simpler to construct than it has ever been.

Whether you’re an entrepreneur or a marketing professional, this article will assist clarify the steps for chatbot integration in a website.

What is a website chatbot?

A conversational program created specifically for usage on websites is called a website chatbot. The chatbot is available to website users around the clock for assistance with queries, issues, and purchases. It might also be used to provide coupons, give information about specials, and offer assistance.

You can make a rule-based chatbot based on a simple if-then structure, or an AI chatbot that pulls responses from a knowledge base, learns from each interaction with customers, and continuously improves.

Chatbots can be incorporated into specific apps and messaging services like WhatsApp in addition to the website.

How does a website chatbot work?

The sort of chatbot you select will determine how your website chatbot functions: Rule-based or AI/contextual.

Rule-based chatbots

Bots that are rule-based adhere to preset rules. The chatbot should reply with “Y” if the user writes “X”. They go by the name “if-then bots” for this reason.

Chatbot builders make it easy to construct these digital helpers in a few simple steps. However, businesses must first write a script containing user queries and use cases for the bot in order to successfully engage with users on the website.

The bot then converses with website users and answers with text and/or button alternatives based on this script.

AI website bots

Artificial intelligence (AI) chatbots are sophisticated bots that use technologies like natural language processing (NLP) and natural language understanding (NLU). They can imitate human speech patterns and comprehend the context and intent of a question.

When a user asks a question on a website, the chatbot looks up the appropriate response in an already-built knowledge base of frequently asked questions.

AI allows the chatbot to learn continuously from each and every request from a customer. The user experience will improve (self-learning) the more data the AI chatbot gathers and submits to the organized database.

Your chatbot can communicate with customers even more naturally if you link it to GPT-4. It can, for instance, recall the context of inquiries or use empathy when interacting with disgruntled clients.

Why is an AI chatbot an essential tool for your website?

AI chatbots are crucial for a number of reasons. First, by automating repetitive operations and providing round-the-clock customer support, it helps organizations save time, money, and resources.

AI chatbots are also easier to communicate with since they use conversational artificial intelligence and natural language processing and understanding (NLP and NLU). Rather than depending on an established decision tree, it may recognize context and get information from a knowledge store.