Power of WhatsApp Broadcast: A Comprehensive Guide |
The goal of broadcast messaging is to send an automated message to a large number of people in the shortest amount of time.
It is not a novel or difficult concept to understand. Marketers will inevitably consider using it for promotional messaging, and customers will instantly picture themselves getting a ton of congratulations from friends and family over the holidays.
While this is true, there are other uses for the broadcast function, like informing the public of emergencies or sending automated severe weather alerts.
The greatest use case for WhatsApp marketing campaigns and messages is for businesses.
In recent years, a lot of marketing and customer service teams have started incorporating bulk broadcast messages into their social & marketing messaging strategy because messages are faster and more personal than emails.
How do WhatsApp broadcasts operate? Continue reading to find out more.
What is a WhatsApp Broadcast?
WhatsApp Broadcast essentially consists of a list of recipients who get bulk messages from your company on WhatsApp.
Sending messages to an unlimited number of users at once-even those who haven’t added you to their contacts list-is possible with a WhatsApp Broadcast that utilizes the WhatsApp Business API.
Only those who have chosen to receive WhatsApp notifications from your company are eligible to receive these messages.
A lot of users mistake group messages on WhatsApp for broadcast messages.
Yet, WhatsApp Broadcasts prevent users from seeing the names and phone numbers of other recipients and allow them to receive messages in private chat.
How to send Broadcast messages on WhatsApp Business? (for small businesses)
WhatsApp Business is the ideal option for small businesses who want to send broadcasts to their clientele and are self-sufficient.
WhatsApp Business comes with a built-in broadcasting feature, is free to use, and is simple to set up.
The WhatsApp Broadcast limit for the Business App is 256 distinct users at once. You can make it work by creating multiple broadcast lists, even though the numbers are low.
WhatsApp Broadcasting is very simple when using the WhatsApp Business App.
To make a WhatsApp Business broadcast list with up to 256 contacts and start messaging them, follow these steps:
- Select “New Broadcast” after clicking the three white dots on the right side of the WhatsApp Business app.
- To add contacts to your WhatsApp Broadcast list, select them.
- On the Business App, you can choose up to 256 contacts for a broadcast list.
- Click the green tick button to create the broadcast list.
And that’s it!
It’s simple to monitor. In front of the chats to whom you have sent the broadcast, look for two blue ticks.
Now, contacts who have added you to their contact list can send and receive WhatsApp Broadcast messages.
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Originally published at https://helloyubo.com on December 21, 2023.
